Founded by Arnav Malhotra, the label is an exploration of cultural ancestry, blending heritage with modernity. Inspired by Indian traditions and contemporary casual wear, it redefines dressing through a lens of seduction, mystery, and exoticism. Addressing the gap in cultural appreciation by weaving people, art, and everyday interpretations into evolving collections. No Grey Area aims to pioneer a new narrative, embracing diversity and redefining otherness as acceptance.